The first thing that people usually notice when they are introduced to a company is the logo. A good logo that is memorable, unique, simple, timeless, appropriate and aesthetically pleasing is definitely an asset to any business.
A logo that does not properly represent what its being created for is fairly useless. A logo that is not appropriate or relevant leads to a wrong impression of your company. Wrong impressions can lead to customers turning away from your company which in turn hurt sales and decrease revenue.
A versatile logo is one that can be used in unlimited applications (etc. website, business card, vehicle lettering, apparel) without any problems. Some logos are created for web use only, so this isn’t a concern, but for all the rest, this is an important thing to consider.
A unique logo is one that is different from the rest. It is simple, versatile, memorable and most importantly appropriate in representing your business.
Frequently updating a logo in order to establish a recognizable brand or identity is not good for any business. A perfect example of a great logo that stood the test of time is Coca Cola, who still use the same logo concept today that was created over 100 years ago. Although it is rare for a company to use the same design for so long, it is not unusual for large well-known brands to stick with the same logo concept for years and years on end. At Be Visible Maputo our dynamic graphic design team create logos that will stand the test of time.